Cassina

Cassina, the mark of authenticity

Cassina, founded by Cesare and Umberto Cassina in 1927, launched industrial design in Italy during the 50’s. In the rich and complex turmoil of that era, the company was pioneering in the way it showed a striking inclination for research and innovation, working side by side with important architects and designers with differing backgrounds and encouraging them to envision fresh designs, a characteristic that still distinguishes the company today. Cassina’s identity lies in an innovative fusion that closely links technological skill with traditional craftsmanship. True to this identity, the company preserves its traditional passion for carpentry for which it is known worldwide and that is still the hub around which its designs are centred.

Cassina has received three Compasso d’Oro prizes for individual products and in 1991 it was awarded the Compasso d’Oro award in recognition of “its innovative role and forerunning international approach within the Italian cultural and manufacturing sector”. In 1964 the Cassina I Maestri Collection began with the acquisition of the exclusive worldwide rights to produce four models designed by Le Corbusier (who was living at the time) together with Pierre Jeanneret and Charlotte Perriand. Over the following years this collection has exclusively brought together some of the most iconic furniture by the great architects of modern classics working in close collaboration with the heirs and official foundations (Gerrit T. Rietveld, Charles R. Mackintosh, E. Gunnar Asplund, Frank Lloyd Wright,  Charlotte Perriand, Franco Albini and Marco Zanuso). An attentive philological reconstruction that discovers and enhances the innovative heart of each project, even in light of the most advanced technological solutions.

Today many important Italian and international designers and architects have collaborated and continue to collaborate for the Cassina I Contemporanei Collection including: Vico Magistretti, Gio Ponti, Mario Bellini, Gaetano Pesce, Rodolfo Dordoni, Philippe Starck and Piero Lissoni. A mesh of stimulating ideas, from which Cassina always draws the best. This transversal culture of absolute quality defines the uniqueness of each Cassina piece.

Since 2005 Cassina has been part of the Poltrona Frau Group, worldwide leader in the high-end furnishing sector and international spokesperson for the best design made in Italy.

Since 2013, the Cassina I Contemporanei Collection hosts the historical Italian furniture design brand Simon, founded by Dino Gavina and Maria Simoncini. This meeting tells an industrial and entrepreneurial story characterised by an experimental approach and the expression of the relationship between culture and production. Cassina SimonCollezione brings together renowned names such as Carlo Scarpa, Marcel Breuer and Kazuhide Takahama.

The Cassina brand has a strong retail network throughout the world with its own DOS (Directly Owned Stores) in Milan, Paris, London and New York.

Website: www.cassina.com

21 August 2015
12:00pm – 8:30pm

22 August 2015
11:00am – 7:00pm

23 August 2015
11:00am – 6:00pm

Hong Kong Convention and Exhibition Centre