Poltrona Frau

An international brand name representing the design, elegance
and perfection of Italian-made products.

Coming from solid Italian origins with an international reach, Poltrona Frau is a leader in top of the range furniture, and is a spokesman throughout the world for the values associated with the design and production of Italian-made goods.

Founded in 1912, Poltrona Frau has been refining its sophisticated expertise in hand-crafted workmanship through more than 100 years of history. This expertise, perfected through time, continues to be passed down by master craftsmen from generation to generation. Today, as in the past, this heritage of knowledge and skill is captured within each piece of Poltrona Frau furniture. The intimate and timeless elegance, the personality of each individual piece, are the fruit of the craftsman’s skill and a design that enhances hand-crafted workmanship even in the most modern forms. The manufacturing expertise has always been combined with research into materials, in order to obtain the best from leather and from the exclusive Pelle Frau® leather, modernising them while keeping their original, natural softness, warmth and tactile qualities. The same care and passion is also devoted to the most innovative and technologically materials.

With more than 60 monobrand stores, 10 of which flagship stores and 7 DOS, stretching from New York to Rome, from Paris to Taipei, to Miami, London, Istanbul, Milan, Washington D.C., Poltrona Frau is the brand name that symbolises luxury construed as discreet and universal elegance, as craftsmanship and perfection. This original encounter between tradition and modernity has made Poltrona Frau a highly recognisable presence in a number of sectors: residential, office, contract work and interiors for cars, aeroplanes, yachts, helicopters and trains.

Here at Poltrona Frau the great classics, such as the Vanity Fair and Chesterfield, sit freely alongside contemporary forms and furnishings, in collaboration with Italian and international designers such as Pierluigi Cerri, Achille Castiglioni, Michele De Lucchi, Jean-Marie Massaud and Emilio Ambasz. The uniqueness of shape, the beauty of the materials and the preciousness of the hand-crafted work are the distinctive traits that make each piece of furniture unique.

Together with the best designers, the research into elegant, comfortable and personal shapes and solutions continues in the work space, interpreted by Poltrona Frau with exclusive furnishings combining practicality and atmosphere, style and ergonomics.

Sophisticated settings are also provided for the high-end Contract sector. Poltrona Frau develops and creates projects alongside architects like Jean Nouvel, Norman Foster and Richard Meier throughout the world. From El Palau Reina Sofìa in Valencia, by the Santiago Calatrava Studio, to the Walt Disney Concert Hall in Los Angeles by Frank O. Gehry, and the Auditorium Parco della Musica in Rome, by Renzo Piano. From the European Parliament in Strasbourg to the Italian Stock Exchange in Milan, to the Onassis Foundation in Athens.

The contemporary traveller’s habitats designed by Poltrona Frau’s Interiors in Motion division reveal the same attention to quality, usability and manufacturing details. Ferrari, Maserati, Rolls Royce. Japan Airlines, Air France, Star Alliance, Etihad and Cathay Pacific. Today Poltrona Frau is designing interiors upholstered in Pelle Frau® leather for the automobile and aeronautic industries at the highest level. Poltrona Frau is an international point of reference for luxurious comfort.

ViA (www.viahk.biz) is the official and exclusive agent representing Poltrona Frau in Hong Kong and Macau.

Email: info@viahk.biz
Phone: 31023189

21 August 2015
12:00pm – 8:30pm

22 August 2015
11:00am – 7:00pm

23 August 2015
11:00am – 6:00pm

Hong Kong Convention and Exhibition Centre